| www.webtrendmap.com wrote: |
| The Web Trend Map is a yearly publication by Information Architects Inc. (iA). It maps the 333 leading Web domains and the 111 most influential Internet people onto the Tokyo Metro map. Domains are carefully selected by the iA research team in Zurich and chosen through dialogue with map enthusiasts. Each domain is evaluated based on traffic, revenue, age and the company that owns it. The iA design team in Tokyo assigns these selected domains to individual stations on the Tokyo Metro map in ways that complement the characters of each. For example, Twitter is located in Shibuya this year: Shibuya is the station with the biggest buzz. Google is placed in the busiest, most highly trafficked train station in the world: Shinjuku. The New York Times, the »Old Gray Lady«, is located in Sugamo – a shopping paradise for Tokyo’s grandmothers. We grouped closely-associated websites and tried to make sure each individual domain is on a metro line that suits it, with close attention paid to the intersections. As a result, the map produces a web of associations: some provocative, some curious, others satirically accurate. Why Tokyo Metro?Because it works beautifully. You can evaluate a domain based on its station’s height, width and position.
Height: A station’s height represents its domain’s success. »Success« refers not only to traffic, but also revenue and trend. |
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